About
I design the product and the code behind it.
I started in visual design, moved deeper into UI and UX, learned to think in systems, and picked up enough engineering to ship the things I design. Now I work across both sides: the product and the code that makes it real.
Currently Chief Creative Officer at Relsend — a startup where I lead the full creative direction. Before that, I spent time at PNCA as a Creative Intern, led UI/UX teams at CodeCelix, and cut my teeth early at CodeAlpha. The habit that runs through all of it: I stay close enough to the code to keep my decisions honest.
When a workflow annoys me enough, I build the tool that fixes it. Brand Buddy, MindFlow, and Desktop Buddy all started that way.
WHAT I DO
Most days go to interface designdesign systemsdesign engineeringworkflow toolingspatial curation
EXPERIENCE
HOW I WORK
01
Systems before screens
A product stays consistent when its parts share one logic. I build the tokens and components first, then let the interface grow on top of them.
02
Close to the code
I design with an understanding of what it takes to build. That keeps specs realistic and handoff short, and it means fewer surprises in production.
03
Motion that means something
Animation earns its place only when it tells you what happened. If it is decoration, it usually gets cut.
04
Build the tool
If a task is slow and repeated, it is a design problem waiting for a tool. I would rather build the fix than tolerate the friction.
CURRENTLY
- Based in
- Rawalpindi, Pakistan
- Role
- Chief Creative Officer at Relsend (Startup)
- Education
- BS Computer Science, PMAS Arid Agriculture University
- Building
- Small tools and motion studies in the Lab
- Status
- Open to product design and design engineering work
OUTSIDE THE SCREEN
Before the product work, I spent time where design has to survive the physical world. At the Pakistan National Council of the Arts I curated exhibition layouts and public facing visual communication under national standards. With the National Incubation Center and the Aridian Society I coordinated startup launch events and built event identities that had to hold together across sponsor decks and venue signage.
That background still shapes how I work. It taught me how a design behaves once it leaves the screen, and how to keep one system coherent across very different surfaces.
EVENTS & WORKING GALLERY
From the National Incubation Center co-founder meetups to Figma Config Islamabad watch parties and CodeCelix sprint sessions.
CURATED MOMENTS
Click or tap any card to cycle through photos from startup gatherings, design community sessions, and curatorial exhibitions.
TOOLKIT
ELSEWHERE
Contact
Want to build something together?
I am open to product design and design engineering work. Email is the fastest way to reach me.